Hugh's War on Waste

The Permaculture Association are working with Crowdfunder to support Hugh’s war on waste by helping people crowdfund toward their own waste challenges. It's crucial to support the organisations, charities, social enterprises, community groups and individuals who are making a difference on the ground today.

Recently Hugh Fearnley-Whittingstall from River Cottage produced a programme on the BBC called Hugh’s War on Waste – #wastenot. Hugh is a food writer and campaigner on food and environmental issues, known for his back-to-basics philosophy. He is on a mission to change the way we think about waste, by challenging supermarkets and the fast food industry to drastically reduce the amount of waste they generate. In his documentary Hugh challenges us with, “We are spending more money now to get what we want, when we want it. We’re paying a high price for our infinite choice.“

About 30% of the food we produce never gets eaten. What we throw away at home costs the average UK family around £700 per year. Four million tonnes of good food is thrown away in British homes. UK homes are binning a days worth of food a week! 60% of food we take home we throw away.

To compound this wastage, millions of tonnes of produce is destroyed before it leaves the farm. Many farmers are ready to call it a day because of the work they put in, and what is getting rejected due to 'quality control'.

We are not recycling enough. Items such as plastic can take 500 years to fully decompose. Yet 12 plastic bottles can produce the materials for one jacket. But still, over a 1/4 of the UK population thinks that recycling doesn’t make a difference. About 50% of dustbin waste could be composted.


What can we do about it?

The permaculture principle Produce No Waste teaches us that natural systems do not have 'waste' - everything is part of a cycle. Learning practical skills and applying design thinking means you can design really productive systems that make the most of potential waste. You can make something out of nothing.


How can I be part of the Crowdfunder campaign?

To be a part of the campaign, there must be a link to preventing or reducing waste. That waste could be food, water, clothing, bikes, furniture. The project could involve awareness, laws, recycling, upcycling, documentaries, events, expansion, start ups and more.


Who are Crowdfunder?

Crowdfunder are the UK’s number 1 crowdfunding project. We have supported 1000’s of projects in raising £millions towards their great ideas. Crowdfunder is the centrepiece of a network or organisations including River Cottage, energyshare, and KEO films. See Crowdfunder's permaculture campaign page.


What is crowdfunding?

Crowdfunding is a way of raising awareness, funding and support for an idea, in order to turn that idea in a reality. It return for people who like your idea giving you their cash, you offer rewards. Rewards can be anything from a simple acknowledgement, through to a product or service or even an experience.