Organic agriculture in America (video series)

The lexicon collaborates with NRCS to shares stories of organic agriculture in America

“Certified organic” is one of the fastest growing segments in agriculture, yet the United States is still a net-importer of certified organic food. To help shift the conversation and find new ways to explain the economic, environmental, and social benefits of organic food, the USDA’s Natural Resources Conservation Service (NRCS) embarked on a two-year journey with THE LEXICON to tell the story of organic agriculture in this country. We began by crossing the country to conduct hundreds of interviews with inspiring organic and transitioning farmers, NRCS soil scientists and district conservationists to learn more about their principles and practices, then translated their insights into a series of short films and information artworks.