Put simply people in families, tribes, cities, nations, countries and religions got on much better if they were all ‘singing from the same song sheet’ all believing they were going in the same direction following the same customs, beliefs & rules. From the earliest times tribes sat around campfires telling stories, giving meaning to an individuals existence within the collective. As tribes became nations, countries and religions their collective stories may have changed through history but always the intention was to bind the people together. Eventually as science began to discredit some of the narratives religions had relied on; as the industrial revolution took off around the world, science itself along with it’s paymaster capitalism began to offer a New Story which has evolved into consumerism.